Head of Marketing

Remote
Full Time
Marketing
Senior Manager/Supervisor
Location Note
We are seeking a Head of Marketing, ideally located in San Antonio, TX or St. Thomas, USVI. However, the role is also open as a remote position in a state where the company is currently registered to do business:  AL, CA, FL, GA, HI, IL, KY, LA, MA, ME, NV, NJ, NY, NC, OH, PA, SC, TN, TX, VA, and WI.

About Perfected
At Perfected, we fight for justice when people are harmed by corporate negligence. Whether it is the family who lost their home due to wildfire, the farmer whose land is now poisoned from toxic exposure, or the mother who’s been told their child’s death was "an accident.

We carry those stories. We connect the dots. And we never, ever stop in the fight for justice.

We work with some of the best lawyers in the country — but we work for the people. We’re not a law firm; we’re the engine that powers some of the most impactful legal advocacy efforts in the country —from wildfires in Maui and Los Angeles, to environmental contamination across the U.S., to toxic drugs and defective products causing harm to individuals and families across this country. With Erin Brockovich by our side, we give people a voice, and put the power back in their hands. 


Role Summary
We’re looking for a senior leader to serve as the Head of Marketing. This role will turn our vision into actionable systems for local and national campaigns.

You will be a proactive partner to leadership, capable of setting the roadmap, navigating high-stakes moments, and making decisions under pressure. You are resilient and adaptable, thriving in environments of urgency and ambiguity. You’ll bring both structure and creativity—able to architect clear systems and campaigns while rolling up your sleeves when the path forward is undefined. You will be responsible for driving measurable growth in client sign-ups and awareness for local and national campaigns.

You’ll be responsible for shaping Perfected’s public brand and sub-brands, ensuring consistent messaging across channels, building and mentoring a high-performing marketing organization, overseeing the Creative team, and driving measurable impact in alignment with our mission.



Key Responsibilities

Strategic Leadership
  • Define and drive the marketing strategy for Perfected and its related initiatives and campaigns. 
  • Translate executive vision into a clear roadmap with priorities, timelines, and KPIs.
Brand & Messaging Architecture
  • Oversee and maintain a strong, consistent brand voice and visual identity.
  • Craft messaging frameworks that resonate with claimants, law firms, and partners.
Campaign Development & Execution
  • Create reusable campaign playbooks for web, print, digital, and social channels.
  • Oversee full funnel marketing, including targeting strategy, partner/vendor selection, and ROI tracking for local and national campaigns. 
  • Direct creative tone, narrative, and audience segmentation.
  • Own and manage budgets across national and local campaigns, ensuring ROI accountability.
Internal Creative Team Oversight
  • Lead the internal Creative team, ensuring high craft, storytelling, and execution across campaigns and platforms.
  • Establish workflows that connect creative output with strategic marketing objectives.
  • Inspire bold, on-brand creative while managing timelines and resources effectively.
Content Development & Social Media
  • Lead the conception, development, and execution of a consistent pipeline of social content that reinforces Perfected’s mission and campaign priorities.
  • Oversee an integrated content calendar aligning with legal milestones, advocacy efforts, community stories, and broader marketing initiatives.
  • Collaborate with PR, Legal, Creative, and Ground teams to ensure accuracy, sensitivity, and resonance.
  • Monitor performance metrics and audience insights to optimize engagement and reach.
Narrative Content Development
  • Collaborate with Business Development, Strategic Communications, Legal, and Client Operations teams to craft emotionally resonant, fact-based stories—from survivor journeys to high-impact legal milestones—that bring our work to life.
  • Serve as an editorial partner to senior leaders, building content systems and frameworks.
Team Building & Management
  • Hire, mentor, and lead a growing marketing team—including the Creative Studio—leveraging a mix of in-house staff and external resources.
  • Define clear roles, responsibilities, and performance expectations across the full suite of team members.
  • Manage and collaborate with agency partners, ensuring alignment, accountability, and delivery against goals.
Cross-Functional Collaboration
  • Work closely with Product and Technology, and Business Operations to integrate Salesforce Marketing Cloud into our tech stack, build on Salesforce, and build robust data and analytics dashboards. 
  • Work closely with Community Outreach to enhance and refine local campaign marketing. 

Qualifications
  • 12+ years of progressive marketing and communications leadership experience.
  • Proven ability to develop and execute brand, campaign, and messaging strategies.
  • Experience managing performance marketing, PR, and creative direction.
  • Track record of building and leading high-performing teams.
  • Skilled at navigating sensitive topics and complex stakeholder environments.
  • Mission-driven mindset with the ability to thrive in high-pressure situations.
  • Proven ability to lead in environments of uncertainty, balancing strategic foresight with the flexibility to pivot as conditions evolve.
  • Demonstrated persistence and resilience in high-stakes, high-pressure environments.

Core Attributes
  • Mission-aligned — Passionate about justice, advocacy, and bringing humanity into marketing.
  • Resilient leader — Thrives in urgency, ambiguity, and complexity. Demonstrates persistence under pressure, pivots quickly when circumstances change, and inspires calm and clarity in uncertain environments.
  • Strategic doer — Balances vision with execution.
  • Team builder — Develops high-performing, empowered teams.
  • Brand-building expert — Fluent in performance marketing, storytelling, and brand building.
  • Politically attuned — Navigates optics and high-stakes moments with tact.

Benefits at a Glance
  • Health & Wellness: Comprehensive medical, dental, and vision coverage.
  • Flexible Spending & Savings: FSA and HSA options to help manage healthcare costs.
  • Protection & Security: Short- and long-term disability and basic life insurance.
  • Future Planning: 401(k) retirement plan with a 5% company match.
  • Work-Life Support: Employee Assistance Program (EAP) through SupportLinc to provide confidential counseling and other wellbeing resources.

Salary Range: $180,000-$200,000


This position description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties as may be required. Strategic Campaign Sourcing LLC has the right to revise this position description at any time.

Strategic Campaign Sourcing LLC is an equal opportunity employer.

If you need an accommodation during the application process due to a disability, you may call us at 340-423-7199 and ask for Human Resources; however, please note that we only accept accommodation requests at this number. We do not accept applications or application status requests by phone.
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